Bing! And here is who you should Follow.

Two days ago Bing announced you could now sync your Facebook account with its search engine. Today it rolled out another social feature: recommending Twitter accounts you might want to Follow.

This new tool comes ahead of the much anticipated extension to Google Me, Google’s social layer to its search engine.

If you search for “MTV”, for example, Bing recommends the most popular music accounts on Twitter including Justin Bieber and the offical MTV account.

No one has confirmed yet if Bing is paying for the rights to show these results, or if Twitter is . Twitter now offers Promoted Accounts that allow users to appear in the recommendations on its platform; if they could show they would appear on Bing when certain keywords are searched, which would make the price tag a little more appealing.

There is no way of removing some recommendations. The only way to stop them appearing an option is to Follow that account, which defeats the point.

The algorithm that Bing uses is not known, but is supposedly similar to the one Twitter uses. Some users are marked as “Influential” and others “Popular”. Usually celebrities populate the Popular Accounts, but Influential Accounts consist of companies and less famous Twitter users.

Bing is taking its new direction very seriously. These new features are designed to attract people in different and more social ways.

I’ll be interested to see if this has an impact on Google Me and Google’s search strategy in general.

Google released its annual figures this week showing it has $33 billion just sitting in its bank account. Let’s hope it puts some of it to good use on its core product and not on self-driving cars.

This development is the first of many, according to the company; which ending this announcement saying it has “a few more exciting innovations to add to Bing’s social layer”. But now it has Facebook and Twitter, where does it go next? LinkedIn? FourSquare? Who knows?