How popular is your Facebook Page?

How do you put a value on your Facebook Page? The number of fans? Or the number of daily Likes? Wouldn’t it be great if you could compare your fans to all similar Pages in the same category?

FameCount calls itself “independent social media statistics for Facebook, Twitter and YouTube”. I call it the Alexa ranking of the social media world.

The London-based start-up uses the social media site’s APIs to gather data on submitted accounts across the top social websites. These accounts are for a wide selection of categories including political figures, actors, games, YouTube celebrities, films, brands and artists.

You can filter the statistics by country, type and site. This makes it easy to find out where your fans are and where you are popular.

It is useful, an issue I can see with the site is that it bases how popular you are on the same way it would have been done in high school – numbers. It is purely a numbers game: the more Fans, Followers and Subscribers you have, the higher your ranking.

Although a good way of doing it on paper because it is a shared attribute throughout the accounts, is it the best way?

I’d argue a small business which has a couple of thousand Fans who engage with the brand daily is better off in Facebook terms than a large multinational corporation which has a million Fans that never use the company’s social media pages.

This site isn’t the first to use APIs to try and rank social media accounts. WeFollow.com is known throughout the Twitter community as a place to get your account ranked. This is the first site to take into account all social media profiles to generate a more rounded ranking.

As more and more sites use APIs and social graphs, resources like this will become an increasingly familiar site online. Facebook announced that over 10,000 sites integrate with its social graph daily. That’s a shockingly large figure that means over a year 3.65 million sites are built using the data we provide Facebook – no wonder it has so many privacy issues.

How useful FameCount is will depend on how you want to value your fan base. If you do it in terms of numbers, this resource will be invaluable for you: if you do it in terms of how engaged and loyal your community is, this might not be the best way to analyse it.